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Press Releases
Santa Barbara County abounds with story potential. Whether you are interested in a general destination overview or covering a new trend in travel such as green tourism, we have releases and materials to support your research. Some of the more popular themes include foodie travel, movie tourism and architecture. Search the menu of releases by keyword and, if you can't find what you are looking for here, please contact us. Current news and fresh story ideas are outlined in the monthly "Short Cuts" media newsletter, and our blog, The SB Post, features weekly scoops.
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May/ June 2012 Short Cuts: Santa Barbara Travel News & Story Ideas 5.7.2012 In some places, you need a car to get from point A to point B. But in Santa Barbara, visitors can enjoy a family destination where they can forget about filling the tank and focus on the things that matter. From a museum that holds the kids’ attention to a beach where they can bury their toes in the...MORE |
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April 2012 Short Cuts: Santa Barbara Travel News & Story Ideas 4.12.2012 From affordable inns and unique bed-and-breakfasts to luxury resorts and rustic ranches, Santa Barbara offers rooms to suit every style and budget. The following are the latest highlights from the hotel front: The oceanfront Hyatt Santa Barbara (formerly Hotel Mar Monte) has just completed an...MORE |
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"Film Feast" Returns to Santa Barbara, Jan. 26 - Feb. 5, 2012, Starring Alongside the Santa Barbara International Film Festival 12.14.2011 Santa Barbara rolls out the red carpet for the second edition of Film Feast, a special tasting-menu program coinciding with the star-studded Santa Barbara International Film Festival (SBIFF), Jan. 26 – Feb. 5, 2012, and California Restaurant Month....MORE |
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SBCVB&FC Introduces New App - “NEXT Santa Barbara” Provides Go-To Services for Visitors 11.30.2011 The Santa Barbara Conference & Visitors Bureau and Film Commission (SBCVB&FC) and Pace Communications recently released NEXT Santa Barbara, an iPhone, iPad and Android mobile app that connects visitors with all things Santa Barbara....MORE |
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SANTA BARBARA’S SECRET GARDENS: Discover a Slice of Solitude Hidden in Plain Sight 10.17.2011 Santa Barbara’s beaches are well-known, but the city’s parks and gardens are undiscovered oases hidden in plain sight. Thanks to city-planning advocate Pearl Chase, horticulturist Francesco Franceschi, wealthy plant collector Ganna Walska and many more flora-and-fauna-loving residents, Santa...MORE |
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October 2011 Short Cuts: Santa Barbara Travel News & Story Ideas 10.3.2011 Two of Santa Barbara's leading art institutions play a part in the Getty Foundation's landmark initiative Pacific Standard Time: Art in LA 1945-1980, which is dominating the Southern California art world Oct. 2011 - Apr. 2012. One of the 50+ participating venues, the Santa Barbara Museum of Art...MORE |
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3RD ANNUAL EPICURE.SB KICKS OFF OCT. 1, 2011 9.21.2011 Santa Barbara’s table is set for epicure.sb, a community-wide celebration of cuisine, libations and culture that kicks off Oct. 1, 2011. Now in its third year, this epicurean extravaganza has cemented its place as the crescendo of Santa Barbara’s culinary calendar with 31 days and 90+ events...MORE |
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EPICURE.SB: TASTE THE BEST OF SANTA BARBARA THIS OCTOBER 31 Days and 75+ Ways to Celebrate Cuisine, Libations & Culture 8.9.2011 This October, Santa Barbara serves up another edition of epicure.sb: a month to savor santa barbara. Now in its third year, this community-wide festival has cemented its place as the crescendo of Santa Barbara’s culinary calendar with 31 days and 75+ ways to celebrate cuisine, libations and culture....MORE |
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July 2011 Short Cuts: Santa Barbara Travel News & Story Ideas 7.21.2011 Santa Barbara’s annual culinary festival, epicure.sb: a month to savor santa barbara, returns this October with 31 days of food and drink festivals, cooking classes, winemaker dinners, special seasonal menus, book signings, lectures, epicurean-inspired art exhibits and many more tasty opportunities...MORE |
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Santa Barbara Bids Farwell to the Duke and Duchess of Cambridge 7.13.2011 The Santa Barbara Conference & Visitors Bureau and Film Commission was honored that Santa Barbara was chosen as the destination for the highly anticipated Foundation Polo Challenge attended by the Duke and Duchess of Cambridge on July 9, 2011 at the Santa Barbara Polo & Racquet Club. The charitable...MORE |
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Santa Barbara is Looking for Royal Ambassadors! 7.6.2011 In celebration of the royal visit by the Duke & Duchess of Cambridge, Santa Barbara is looking to crown it’s own Royal Ambassadors! Through the Santa Barbara Conference & Visitors Bureau’s Facebook page, they’re urging friends and fans to have a little fun with the upcoming royal visit and say where...MORE |
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Three Days Are Not Enough! Santa Barbara Experiences to Pique the Royals’ Passions 7.5.2011 The Duke and Duchess of Cambridge (Prince William and Kate Middleton) will visit Santa Barbara as part of their trip to California, July 8-10, 2011. Their short itinerary leaves them little time to explore The American Riviera®, and most visitors would agree that three days are not enough! From polo...MORE |
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Santa Barbara welcomes the Duke and Duchess of Cambridge 6.15.2011 The Santa Barbara Conference & Visitors Bureau and Film Commission (SBCVB&FC) announced today that the Duke and Duchess of Cambridge (Prince William and Kate Middleton) will visit Santa Barbara on their trip to California, July 8-10....MORE |
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Santa Barbara Fast Facts 6.15.2011 Set on the Pacific Ocean with 100 mi/160 km of sweeping coastline, Santa Barbara and its environs (including the Santa Ynez Mountains, wine country and seaside cities) lie just 92 mi/148 km north of Los Angeles and 332 mi/534 km south of San Francisco. Visitors may arrive via scenic Highway 1 (101),...MORE |
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Santa Barbara’s History of Hosting Dignitaries 6.15.2011 The Duke and Duchess of Cambridge (Prince William and Kate Middleton) will join a long list of dignitaries who have visited Santa Barbara in the last century when they arrive on The American Riviera® as part of their visit to California July 8-10, 2011. Santa Barbara has hosted royals, dignitaries...MORE |
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SANTA BARBARA ON A SHOESTRING: Fun, Family-Friendly Finds Along the American Riviera® 5.31.2011 Situated 100 miles from the closest metropolis, Santa Barbara is a destination resort unto itself — a self-contained safety net for families seeking to bond without breaking the bank. From the shoreline to the Santa Ynez Mountains, Santa Barbara offers families countless offbeat treks, ocean...MORE |
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AMOUR ON THE AMERICAN RIVIERA 2.1.2011 A premier destination for romance, Santa Barbara's aphrodisiac credentials are tried and true. Countless couples flock here to woo, wed and honeymoon, and to relish in and rekindle romance. Santa Barbara is steeped in romantic history, from the nuptials of Hollywood icons like Sir Laurence Olivier,...MORE |
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Architecture on the American Riviera Takes its Lead From the Sunny Mediterranean 1.1.2011 Few cities can claim architecture as unique as Santa Barbara’s: a satisfying blend of Moorish, Spanish Baroque, Spanish and Portuguese Colonial, Andalusian and other Mediterranean styles, plus aspects borrowed from Hopi and Pueblo adobes in our own American Southwest. The result is a consistent, and...MORE |
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August 2010 Short Cuts: Travel News & Story Ideas 8.2.2010 The “Spur of the Moment Santa Barbara” last-minute deals website SantaBarbaraWeeklyDeals.com has averaged about 3,500 views each week since debuting in July. The web posting is updated every Monday with the best hotel rates available that week, along with two-for-one activity offers and timely event...MORE |
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Green Santa Barbara Micro-Site Provides Visitors with Eco-Minded Resources 6.11.2010 The Santa Barbara Conference & Visitors Bureau and Film Commission (SBCVB&FC) is pleased to offer GreenSantaBarbara.com, a planning resource for the sustainably-minded visitor on the official Santa Barbara County visitor website (SantaBarbaraCA.com). From exploring car-free and eating...MORE |
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OUTDOOR & URBAN ADVENTURES IN SANTA BARBARA: Vacation on the Edge of Adventure 5.31.2010 Active travelers shouldn’t be fooled by that Santa Barbara bliss, the easygoing attitude that lingers over the city like a sky-written message saying: RELAX. Because there’s another side to Santa Barbara, and it’s all about action and adventure, a core component of the city’s identity. Here, waking...MORE |
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ARTS & CULTURE: Santa Barbara—the Cultural Center of the Central Coast 5.31.2010 Like the sun-washed towns that are its Mediterranean soul mates, Santa Barbara – a.k.a. The American Riviera® – offers visitors a big dose of sophisticated culture to complement its abundant beauty. Few cities of Santa Barbara’s size can match the quality and diversity of its artistic and cultural...MORE |
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A Toast to the Coast: Santa Barbara County’s Cool Wine Country 11.1.2009 Any winemaker worth his toasty oak will tell you that great wine presupposes great grapes. And a prerequisite for great grapes is that the elements of terroir – geography, topography, sun, rain, temperature and soil type among them – align in a rare and highly favorably way. In Santa Barbara County,...MORE |
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Santa Barbara Overview 7.1.2009 Webster could run out of adjectives trying to describe Santa Barbara. Sexy, playful, alluring, romantic, gorgeous, easygoing, relaxed, sophisticated, cultured, friendly, peaceful, re-energizing, invigorating and dramatic are just a few wholly appropriate descriptors that come to mind. Oh yeah, and...MORE |
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Santa Barbara Story Ideas 7.1.2009 The rich and famous and savvy travelers have been escaping to Santa Barbara for the past century. Located just 90 miles north of Los Angeles, Santa Barbara is a world apart, and offers a soothing realm of distinct and subtle pleasures, and an intoxicating appeal that arises from the convergence of...MORE |
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Suggested Activities Cheat Sheet 7.1.2009 Whether you have a day or a week to experience Santa Barbara, this cheat sheet of suggested activities will help you create a must-see, must-do list....MORE |
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Star Sleeps: Lounge in Luxury & Drink in The American Riviera Lifestyle with a Classic Getaway Fit for the Big Screen 9.1.2008 Like a Siren, Santa Barbara lures an impressive "A" list of sybarites, celebrities and seasonal CEOs with its enchanting European lifestyle and 100+ mile stretch of palm-studded Pacific coastline. The epicenter of all things "Riviera," Santa Barbara's classic charm, world-class digs and focused...MORE |
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Livin' La Vida Locavore in Santa Barbara 4.1.2008 It's official. The "locavore" lifestyle has gone mainstream. "Locavore" was named the "2007 Word of the Year" by the New Oxford American Dictionary. And there is no better place to study up on what "livin' la vida locavore" is all about than in Santa Barbara, California-the American Riviera-where...MORE |
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Beyond the Rooftops: Santa Barbara's Red Tile Walking Tour 8.1.2007 Before their trip, travelers bound for the American Riviera can watch Beyond the Rooftops: Santa Barbara’s Red Tile Walking Tour to get a preview of historic adobes and more recently constructed buildings that embody the best of the seaside city’s Spanish-style architecture, with its wrought-iron...MORE |
