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Hospitality Info
What's in store for Santa Barbara in today's ever-morphing travel industry, which sometimes seems to change faster than a bullet train? The SBCVB&FC stays abreast of the latest trends through continuous research and education. We compile vital resources and share them with our hospitality community, so we can all work together to reach the tourism marketplace. Here are very informative publications that will help our towns and businesses plan and lay the tracks to success-so those thousands of potential visitors can speed along them right back here-Santa Barbara, The American Riviera®.
- Public Notice: SBCVB & FC FY2011-12 Meetings
- 2011-2012 Strategic Marketing Plan
- 2012 AGM
- 2012 TripAdvisor Seminar
- 2012 Travel Outlook
- Partnership: 2011-12 Coop Marketing Program
- 2012 Visitor Publications Media Kit
- 2012 Meeting & Event Planners' Guide Media Kit
- Visitors Magazine
- "Working It" - 2010/2011 Year-in-Review Video
- 2011 AGM Keynote Presentation - Caroline Beteta: Why Travel Matters
- 2011 Travel Outlook
- 2010-2011 Annual Report
- 2009 LA Forecast
- 2009 SoCal Lodging Forecast
- 2009 California Forecast
- Marketing Meeting Keynote Presentation - Brian Baker
- 2008 Visitor Survey and Economic Impact
- 2008 Visitor Survey and Economic Impact - Executive Summary
- 2008 Southern California Tourism Forecast
