Visit Santa Barbara is the official destination marketing organization for the Santa Barbara South Coast which includes the cities of Santa Barbara, Montecito, Goleta and Summerland. Our organization is dedicated to promoting the region as a premier destination for both leisure and business travel, ultimately enriching the community and quality of life.

Whether you represent a lodging property, attraction, restaurant, retail shop or visitor service, being a member of Visit Santa Barbara unlocks opportunities for increased business. Your membership provides a distinctive chance to synergize with other businesses in the Santa Barbara South Coast, amplifying your influence and expanding your reach into broader markets.