Partnerships: 2011-2012 Cooperative Opportunities
The Santa Barbara Conference & Visitors Bureau and Film Commission is pleased to present you with an extensive and diverse menu of cooperative marketing opportunities for the 2011-2012 fiscal year.
The Bureau's cooperative marketing program is designed to maximize the reach and effectiveness of the local hospitality industry's marketing efforts through partnerships that provide a platform to reach potential national and international visitors with a unified voice.
As a Bureau member, several free and paid marketing tools as well as programs are at your disposal to help support and enhance your individual marketing activities. From web sponsorships to trade shows and print advertising, there is something to fit every budget.
The following menu highlights upcoming programs and opportunities along with requirements to participate. Feel free to follow up with the appropriate staff contact to learn more about the programs you are interested in. Please note that there are new changes to our cooperative advertising policy*.
We look forward to working with you to promote Santa Barbara, The American Riviera®!
Advertising SBCVB&FC is designing advertising programs that are more aggressive, deliver a greater “call to action” and gets the maximum impact and reach for the money spent. SBCVB offers three Co-Op Advertising platforms to members that provide the ability to leverage our Bureauwide advertising programs. *Only TBID lodging members and county-wide non-lodging CVB members can purchase Co-Op advertising offered from SBCVB&FC, including website and direct communication sponsorships, offline and online Co-Op advertising placements. Non-lodging CVB members include; Attractions, Museums, Tours, Entertainment, Professional Associations, Dining, Professional Services, Retail, Transportation, Wineries. | |
Website & Direct Communications One Brand + Your Message + the Correct Communication Elements = Results! |  |
| The power of print is still strong! Magazines have continued to prove that they are still relevant, readership is still impactful and most importantly, they can influence action. SBCVB has designed a Print Co-Op advertising program with trusted publications in the travel and lifestyle category, are highly targeted and reinforces our Santa Barbara lifestyle. Space is limited! |  |
OnlineCapture MILLIONS of prospective visitors online. SBCVB&FC has created an Online Media Buy Co-Op program to maximize reach and effectiveness of our local hospitality partners in order to promote their business and Santa Barbara. This campaign will allow members to take part in the benefits of integrated, highly-targeted online advertising across multiple mediums and channels. Space is limited! Don’t miss out on this popular and impactful program! |  |
Publications Our organization produces publications essential to marketing Santa Barbara as a destination for tourism, film production and group business. The Bureau has evolved the format of our publications to move in a lifestyle direction that is more dynamic and emotionally engaging. This strategy has been pursued in response to changes in the marketing landscape, the desire to stand out in a competitive industry and to communicate the appeal of our lifestyle. The magazines serve as call-to-action pieces and “new products” for the Bureau to promote through marketing, sales and public relations programs. Collateral materials are available for member use and distribution in limited quantities. |  |
Media Relations Editorial coverage generated by media relations is essential to creating demand for the Santa Barbara product. Please keep us informed of your news and events with as much advanced notice as possible so we can work the information into press releases, pitches and newsletters where relevant. |  |
Sales Looking to increase group business? Participating in tradeshows, client events, sales missions and familiarization tours (FAMs) provides face time with qualified buyers and decision makers. Other opportunities to promote and market your property or service include advertising in the Meeting and Event Planners Guide, The Source, providing content for our direct mail communications, Meetings, Santa Barbara and Touring, and posting group Special Offers on the Meetings & Events and Wedding sections of the SBCVB website. There are a number of effective and cost efficient ways to increase your visibility and some are FREE. |  |
Free Member Benefits Your membership with the Santa Barbara Conference and Visitors Bureau & Film Commission (SBCVB&FC) is your connection to this $1.35 billion tourism market. As a member of SBCVB&FC, you have the expertise of our entire sales and marketing team working for you to promote your products and services to visitors, meeting professionals and travel trade, media and the film industry. |  |
2012 Staff Kathy Janega-Dykes, President & CEO Kathy@SantaBarbaraCA.com Geoff Alexander, Film Commissioner Geoff@FilmSantaBarbara.com Kiki Ander, Vice President of Marketing Kiki@SantaBarbaraca.com Catherine Puccino, National Sales Manager Catherine@SantaBarbaraCA.com Gena Downey, Director of Communications Gena@SantaBarbaraCA.com Noelle Buben, Marketing Manager Noelle@SantaBarbaraca.com Courtney Ludden, Interactive Marketing Manager Courtney@SantaBarbaraCA.com Jen Trupiano, Sales Manager Jen@SantaBarbaraCA.com Jaime Shaw, Sales Associate Jaime@SantabarbaraCA.com Isabella Mill, Marketing Associate Isabella@SantabarbaraCA.com Suzanne Richardson, Administrative Coordinator Suzanne@SantaBarbaraCA.com Amanda Smith-Mirabella, Tourism Coordinator Amanda@SantaBarbaraCA.com Jessica Puchli, Marketing Coordinator Jessica@SantaBarbaraCA.com |
