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Santa Barbara Red Roofs

Santa Barbara Tour & Travel Trade

If a tour of the Central California Coast is on your or your clients' itinerary then Santa Barbara is a must overnight destination. Santa Barbara Tour and Travel Sales Department provides group tour providers, motorcoach operators and travel agents with the authentic California experience.   

"A city so sophisticated it hurts. The fact that it's so close to Los Angeles, home to all that is crass and wacky about American life, only adds to its poignancy. On the southern Californian coast, it is suspended in permanent summer, like some rare orchid in preserving fluid. Its Spanish colonial architecture consists of arched facades, muted plaster exteriors and trellised courtyards. Its citizens - modest, unassuming, well spoken - confound every American cliché." Stanley Stewart, Sunday Times UK

A key destination on the "California Hwy 1 Road Trip," Santa Barbara was the original Hollywood in the glamorous twenties and is still a favorite of movie producers and home to numerous celebrities. Today, visitors can play on the beach, bike Stearns Wharf, sip their way through the Urban Wine Trail, shop some of the most talked about boutiques in downtown Santa Barbara; or step back in time at the Old Santa Barbara Mission or the Presidio de Santa Barbara State Historic Park.

At night, enjoy numerous restaurants that celebrate the bounty of California, dance the night away, sway to a concert at the renowned Santa Barbara Bowl or watch a theatrical performance at the recently restored Granada Theatre before tucking into bed at one of the many Santa Barbara hotel and accommodation options that range from beautiful budget to 5-star luxury hotels.

To learn more about Santa Barbara group tours and discounts at hotels and attractions get your copy of The Source, the Visit Santa Barbara's comprehensive guide to inspiring meetings and tours. We also offer many Santa Barbara travel and trade industry tools to help you plan a Santa Barbara visit. Or let us help you create the quintessential California tour; contact Santa Barbara's Meeting and Event Services at 805.966.9222 or GroupSales@SantaBarbaraCA.com.


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Island Tours

Kayak, Snorkel and Explore the National Park. Book Now!

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Bacara Resort

Enjoy $150 credit at Santa Barbara’s only oceanfront resort

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Endless Summer

Come Rejuvenate Beachside at the Fess Parker Resort

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Lemon Tree Inn

Let Lemon Tree in Santa Barbara be a highlight of your trip!


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Featured Events

1st Thursday
1.1.2015
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2nd Fridays Art @ Santa ...
1.9.2015
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Ladies Tasting
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Sea Cave Kayaking
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Wine Country Bike Tour
12.18.2014
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Sunday Winyl
12.21.2014
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Sunday Winyl, in...More
Paul Gillis & Maura Bend...
12.23.2014
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Paul Gillis uses...More
Santa Barbara Comedy Hid...
12.19.2014
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Market Forays - Cooking ...
12.20.2014
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Tasty Cupcake and Wine t...
12.20.2014
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Contemporary/Modern: Sel...
12.17.2014 - 1.4.2015
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Backroad Santa Ynez Wine...
12.17.2014
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Ceramics!
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Kayak the American Rivie...
12.17.2014
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See the American...More
Wine Tasting with the Wi...
12.17.2014 - 1.31.2015
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One Pass--One Price--15 Wineries! For just $40,...More
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