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Santa Barbara Red Roofs

Santa Barbara Tour & Travel Trade

If a tour of the Central California Coast is on your or your clients' itinerary then Santa Barbara is a must overnight destination. Santa Barbara Tour and Travel Sales Department provides group tour providers, motorcoach operators and travel agents with the authentic California experience.   

"A city so sophisticated it hurts. The fact that it's so close to Los Angeles, home to all that is crass and wacky about American life, only adds to its poignancy. On the southern Californian coast, it is suspended in permanent summer, like some rare orchid in preserving fluid. Its Spanish colonial architecture consists of arched facades, muted plaster exteriors and trellised courtyards. Its citizens - modest, unassuming, well spoken - confound every American cliché." Stanley Stewart, Sunday Times UK

A key destination on the "California Hwy 1 Road Trip," Santa Barbara was the original Hollywood in the glamorous twenties and is still a favorite of movie producers and home to numerous celebrities. Today, visitors can play on the beach, bike Stearns Wharf, sip their way through the Urban Wine Trail, shop some of the most talked about boutiques in downtown Santa Barbara; or step back in time at the Old Santa Barbara Mission or the Presidio de Santa Barbara State Historic Park.

At night, enjoy numerous restaurants that celebrate the bounty of California, dance the night away, sway to a concert at the renowned Santa Barbara Bowl or watch a theatrical performance at the recently restored Granada Theatre before tucking into bed at one of the many Santa Barbara hotel and accommodation options that range from beautiful budget to 5-star luxury hotels.

To learn more about Santa Barbara group tours and discounts at hotels and attractions get your copy of The Source, the Visit Santa Barbara's comprehensive guide to inspiring meetings and tours. We also offer many Santa Barbara travel and trade industry tools to help you plan a Santa Barbara visit. Or let us help you create the quintessential California tour; contact Santa Barbara's Meeting and Event Services at 805.966.9222 or GroupSales@SantaBarbaraCA.com.


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Sunset Included

Enjoy the nightly show, just steps from your balcony!

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Island Tours

Kayak, snorkel and hike the National Park. Book Now!

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Canary Hotel

Save up to 15% at the only luxury boutique hotel in downtown

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On View at SBMA

Italian Masterpieces in Botticelli, Titian and Beyond

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The Goodland

The Ultimate So Cal Retreat with pool, spa, bar, and more

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Lemon Tree Inn

Poolside rooms, deluxe Suites and Crocodile Restaurant & Bar


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Featured Events

2nd Fridays Art @ Santa ...
3.13.2015
Recurring monthly on the 2nd Friday
Every 2nd Friday,...More
Ladies Tasting
3.21.2015
Recurring monthly on the 21st
The last Monday of...More
Wine Country Bike Tour
3.6.2015
Recurring weekly on Sunday, Thursday, Friday, Saturday
This trip takes us...More
Paul Gillis & Maura Bend...
3.10.2015
Recurring weekly on Tuesday
Paul Gillis uses...More
Santa Barbara Comedy Hid...
3.6.2015
Recurring weekly on Friday, Saturday
Comedy Hideaway,...More
Tasty Cupcake and Wine t...
3.7.2015
Recurring weekly on Saturday
If you like tasty...More
5K Gobble Gobble Run
11.23.2015 - 11.23.2018
Recurring every November 23rd
The 5K Gobble...More
Market Forays - Cooking ...
3.7.2015
Recurring weekly on Saturday
Shop for seasonal...More
1st Thursday
4.2.2015
Recurring monthly on the 1st Thursday
1st Thursday is an...More
Dannsair- Traditional Ir...
3.12.2015
Traditional Irish...More
Jazz Jam with Jess Ellio...
3.9.2015
Straight ahead jazz...More
Blur the Line - Live Mus...
3.12.2015
Live music at the...More
In The Red and Brown Wat...
3.6.2015 - 3.7.2015
Recurring daily
Yoruba mythology and contemporary poets, this...More
Funk Zone Art Walk
3.6.2015 - 3.6.2015
A night of art of and artist receptions in...More
L'Italiana in Algeri
3.6.2015 - 3.6.2015
By one of Rossini's most exquisite successes,...More
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