Explore Cities
Be forewarned - the wanderlust bug bites nearly everyone who sets foot in our pocket of paradise. Good thing we have the perfect antidote: dozens of unique towns and cities, hidden gems with plenty of things to see and do. Each has a personality of its own, from urban chic to down-home country.
Feel like a dose of culture? Head to Mission Santa Barbara or La Purisima Mission in Lompoc. Hope to spot Hollywood stars? Hang out in Montecito for a bit-you might get lucky. Got a craving for wine country? Cruise over to the Santa Ynez Valley for stellar wine tasting and fine dining. Scenic views, beach camping, exciting things to do, luxury hotels...our county is as diverse as it gets, so your options run the gamut.
Happy trails! Keep in mind it might take awhile to treat that bug bite. You might have to return again (and again and again) to check out every nook and cranny of our fantastic region.
Santa Barbara
The American Riviera®
Population 89,600
Stunning views of mountains and the sea. Fantastic weather. White-sand beaches and gorgeous gardens. Big-city culture and dining. What doesn't Santa Barbara have?
Check out the red tile roofs and Spanish-Moorish architecture. Feast your eyes on world-class works in the Museum of Art, or catch a concert at the Bowl. Stroll along the shore while the waves lap at your feet. Hike or ride a horse in the hills. Find one-of-a-kind treasures in shops of all types. Santa Barbara packs an incredible array of attractions in an enviable package-you could easily spend lifetime exploring this one-of-a-kind city!






















